Find the human story
Start with the person, need or change rather than the organisation itself.
Demo resource · Public Image
Telling Rotary’s Story
Turn club activities and projects into stories that people outside Rotary can understand, remember and care about.
What is this resource?
A guide to finding the human story.
Rotary clubs already do things worth talking about. This resource would help members recognise the strongest angle, explain why it matters and choose a simple way to share it.
This can help you
Understand why the resource is useful before you open it.
Tell it simply
Turn a club activity into a story that people outside Rotary can follow.
Make it visible
Use the story on social media, your website or when contacting local media.
Ready to use it?
In the finished portal, the real material would open here.
The resource could later be a PDF, webpage, video, template or another type of Rotary material. The member does not need to know that in advance.
Three ways in. One resource.